Amazon Prime Day is in full swing and while there are plenty of tempting deals to be had for all sorts of tech in general, the computing component side of the big sale is a depressingly barren place.
• Browse the full Amazon Prime Day sale
When it comes to the core components of a PC which have been hit hardest by the memory crisis – RAM sticks, SSDs, and GPUs – the deals which Amazon is offering may look like sizeable discounts on the face of it, but they aren’t when you consider the pricing which these products were available at last year.
A case in point: the Samsung 9100 PRO 2TB SSD is currently half price at $335 (down from $680) at Amazon US, but a year ago, it was $165 in the Prime Day sale. So, in fact, this year you are paying twice as much as in 2025, which doesn’t feel great.
That said, in the overall SSD landscape, this is now a decent price, which just shows how bad the RAM crisis has made everything.
Of course, the pricing of RAM itself is particularly painful. For example, there’s a 64GB RAM kit (2 x 32GB modules) from Crucial on sale with 7% off at Amazon UK, but it’s £690 after that discount. A year ago, that same kit was £170. Ouch.
A more commonplace 32GB kit (2 x 16GB) from Crucial is now on offer at Amazon UK with a 22% discount, bringing it down to £400 – while a year ago it was £108.
Let that sink in for a moment: it’s an effective quadrupling of the prices in both these RAM examples.
As for GPUs, the Asus Prime RX 9070 XT Gaming graphics card has a 23% discount on Amazon US, reducing it to $829. Yet in the Prime Day sale a year ago, this was at $690 (and it actually dropped to $649 for the holiday season on Amazon, so it’s now close to 30% pricier than that when it’s on sale).
What a difference a year makes, and sadly a very negative difference, but while it’s undeniably bleak out there, thankfully there are a few deals worth considering for Prime Day components in the US and UK.
I’ll list them below, and they include what might be the best deals you’ll get on a mid-range and a higher-end GPU for possibly quite a long time (depending on how the RAM crisis continues to affect video memory, and the latest hints aren’t good).
Today’s best Prime Day PC component deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.36
- Apple: MacBooks, AirPods & AirTags from $28
- Cheap TVs: smart TVs from $69.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $89
- Smartwatches: up to 36% off Garmin & Apple
- Vacuums: Dyson, Shark & Bissell from $49
Today’s best Prime Day PC component deals in the UK
More Prime Day deals in the UK
- Amazon Prime: get a 30-day free trial
- Amazon Devices: up to 67% off Fire, Ring & Blink
- Amazon Haul: extra 15% off for Prime members
- Appliances: up to 40% off Ninja & De’Longhi
- Beauty: up to 60% off Philips & Oral-B
- Essentials: cleaning & groceries from £2
- Fashion: up to 50% off
- Gaming: record-low Nintendo Switch 2
- Headphones: up to 50% off Anker & Sony
- Laptops: up to £800 off Microsoft & Asus
- Tablets: up to 50% off Fire tablets
- TVs: from £129.99
- Vacuums: up to 50% off Shark & Dyson
- Wearables: Samsung & Oura from £31
