Thanks to remote working and online processes recruitment teams are managing significantly higher application volumes, making it harder to scrutinize each candidate carefully. At the same time, AI tools have made it easier to fabricate job profiles and deploy deepfakes during interviews. The combination creates ideal conditions for bad actors, more applicants to hide among and less time spent reviewing each candidate.
Gartner estimates that one in four candidate profiles worldwide will be fake by 2028. At the same time cybersecurity firms report that hundreds of Fortune 500 companies have unknowingly hired North Korean operatives posing as remote workers since 2020.
To help weed out fakes identity platform Persona is launching a new candidate verification solution to confirm job applicants’ real-world identities at critical hiring stages.
“With application volume on the rise and a lean talent team, we can’t afford to spend time questioning whether a candidate is real or is who they say they are,” says Natalie Disraeli, head of talent at Persona. “Our time belongs in real conversations with hiring teams — and hiring real people.”
Legitimate candidates complete verification via a mobile-friendly flow. Persona then confirms identity by matching a government-issued ID to a live selfie, enhanced with device, behavioral, and network signals to detect anomalies in real time. Verification flows adapt automatically based on session risk and geography. Recruiters receive verification status and context to support their hiring decisions, delivered directly in their applicant tracking system (ATS).
It supports government ID verification across over 200 countries and territories, and has support for more than 40 languages. Identity is confirmed before an offer is extended and this becomes the same identity used to provision access on day one, authenticate into systems, and verify throughout employment.
“Application volumes have surged while AI makes impersonation easier,” says Christie Kim, COO at Persona. “We already have strong success in mitigating fraud in using our candidate verification solution in our own hiring, and the market response shows this is a widespread challenge. As adoption grows, identity verification will move from edge case to standard practice across the employee lifecycle.”
Candidate Verification is part of Persona’s unified Workforce Identity platform, you can find out more on the company’s site.
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