Palmer Holland Unveils New Product Knowledge Platform in Partnership with Knowde’s AI Technology

, /PRNewswire/ — Palmer Holland, a leading North American specialties distributor, introduced a new product knowledge platform powered by Knowde’s AI technology. This launch marks a significant advancement in the company’s ongoing mission to create connections that bring value to its customers, principals, and employees. It features a centralized hub that globally harmonizes product information, providing evergreen data that enables users to connect with solutions more efficiently than ever before.

Knowde, a state-of-the-art software platform for the chemical and ingredient industry, powers Palmer Holland’s product data with its AI-driven Master Data Management Platform (MDM), which serves as the backbone for accurate, secure, and up-to-date product information across Palmer Holland’s entire portfolio. In addition, Knowde’s Customer Experience Platform (CXP) reduces product complexity by delivering a modern, intuitive interface that makes it easier for customers to search, explore, and engage with Palmer Holland’s products and offerings. Palmer Holland’s investment in Knowde reflects its commitment to deeper supplier collaboration, enhanced customer service, digital transformation, and creating a strong foundation for accelerated growth.

“At Palmer Holland, we’re investing in digitalization and AI technologies to deliver unmatched outcomes for our customers, principals, and employee-owners. This launch is more than a technology upgrade; it is the foundation for how we will innovate, engage, and create value for years to come,” said Charlie Laurie, CIO of Palmer Holland. “With Knowde, we are unlocking faster access to accurate product data, streamlining regulatory and compliance workflows, enhancing sales enablement, and creating a seamless digital experience across our value chain. At the same time, this platform empowers our teams, from seasoned experts to new recruits, with the tools and insights to be more efficient, learn faster, and drive results. Knowde’s deep roots in our industry make this partnership especially powerful, ensuring we can move forward confidently in delivering greater value to everyone we serve.”

With Knowde, Palmer Holland’s new product knowledge platform delivers measurable benefits for its customers and principals, including:

Enhanced Customer Experience: A stylish, user-friendly interface that allows solution-based exploration, making it easier to find the right products.
Faster Product Discovery: Customers can efficiently explore Palmer Holland’s offerings, request samples, and access technical documents — reducing wait times and empowering self-service.
Centralized Product Data: A single location to ensure accurate, consistent product data across the portfolio.
Regulatory Agility: Rapidly adapts to evolving global requirements by automating product attribute management. This ensures continuous compliance amidst a fast-changing global regulatory landscape.

“Palmer Holland is proving why they’re a leader in specialty distribution — they’re betting on the future and putting customers, suppliers, and employees first,” said Ali Amin-Javaheri, Co-founder and CEO of Knowde. “With Knowde’s AI-powered MDM and CXP solutions powering their product knowledge platform, Palmer Holland is streamlining product data, simplifying engagement, and creating new visibility across their portfolio. This partnership isn’t just about technology; it’s about fueling faster growth, strengthening relationships, and leading the next wave of digital innovation in our industry.”

This initiative reinforces Palmer Holland’s dedication to innovation, principal collaboration, and delivering exceptional value to customers. It sets the stage for future digital enhancements as the company continues to evolve to meet and exceed the industry’s needs.

About Knowde
Knowde is the leading software platform for the chemical and ingredient industry. Built on the world’s largest, purpose-built chemical taxonomy, Knowde’s software powers digital transformation for global chemical producers and distributors, unlocking new possibilities in chemical operations. Their vertical artificial intelligence platform, Knowde AI, instantly transforms complex chemical data into actionable intelligence with 99% accuracy. With a clean data layer in place, customers leverage Knowde’s full suite of software to drive operational efficiency and unlock many use cases. The Knowde MDM Platform allows customers to manage and syndicate master data to internal systems. The Customer Experience Platform enables enterprises to embed a modern customer experience on their own website. The company is backed by notable investors including Sequoia Capital, Coatue, and sixteen other venture funds. Learn more at knowde.com.

About Palmer Holland
Established in 1925, Palmer Holland is a North American specialty chemical and ingredient distributor of raw materials headquartered in Cleveland, Ohio, with 50+ account managers and ingredient consultants stationed across the United States and Canada. We are a private, employee-owned company, allowing us greater marketplace flexibility and a dedicated platform for long-term success. This flexibility enables us to provide our customers and principals with the most effective and efficient solutions. Our partners are rooted in Agriculture, CASE (coatings, adhesives, sealants, elastomers), Health & Nutrition, Lubricants, and Engineered Materials. For more information about Palmer Holland, please visit our website at www.palmerholland.com

SOURCE Palmer Holland, Inc.