Hope Hits the Highway Campaign Activates at Times Square
, /PRNewswire/ — A wrapped Keller Logistics tractor-trailer pulled into Times Square, for National Fentanyl Prevention and Awareness Day, August 20th , bearing the story of Jayden Miller, a 19-year-old whose life was claimed by fentanyl poisoning. Approximately 48,000 Americans died from fentanyl poisoning in 2025. The truck, piloted by Keller Driver Ambassadors Evette Montoya and Geneva Gausman from Defiance, Ohio, now sits at the center of a national conversation about fentanyl awareness, co-launched by Facing Fentanyl/ARMOUR Families, Keller Logistics Group, and the American Trucking Associations Trucking Cares Foundation.
Bryan Keller, CEO of Keller Logistics Group, was on-site at Times Square for the activation. “This is our customer’s son,” Keller said. “We sent our truck across the country because we understand what it means to be part of something bigger than ourselves. As a father and grandfather, I know what matters in this world. I know what I would do to protect my children and grandchildren from this crisis. That’s what this mother asked of us. At Keller, we call it the Circle of Life: delivering for our people, our customers, and our community. This truck represents all of us who refuse to look away.”
The wrapped tractor-trailer is equipped with naloxone (Narcan), overdose response training materials, and resources for families affected by fentanyl. Keller trained 20 Driver Ambassadors stationed across its fleet to recognize overdose signs and administer naloxone.
Truck stops and rest areas are places where vulnerable populations often gather. Professional drivers witness overdoses and can respond with naloxone if trained and equipped. Hope Hits the Highway positions the trucking industry as a partner, equipped, trained, and ready to save lives.
Jayden Miller’s mother is a Keller customer. When she asked the company to help carry her son’s story to America, Keller said yes. The decision reflects what company leadership calls the Circle of Life: delivering for our people, our customers, and our community.
Facing Fentanyl/ARMOUR Families, founded by Andrea Thomas, advocates for fentanyl awareness and naloxone access. The American Trucking Associations Trucking Cares Foundation supports industry initiatives in public health and community resilience.
Christine Moen
[email protected]
Keller Logistics Group
SOURCE Keller Logistics Group, Inc.
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