The assisted stretching franchise combines markerless, AI-driven movement analysis with certified stretch therapist expertise to deliver more personalized programming and enhanced member experiences.
, /PRNewswire/ — iFlex Stretch Studios, the assisted stretching and mobility brand under Sequel Brands, today announced the addition of Kinotek®’s 3D movement assessment technology across its studio network. The integration provides iFlex stretch therapists with a precise, visual understanding of each client’s mobility, potential asymmetries, and movement patterns to further personalize their stretching experience.
Before a therapist begins a session, Kinotek’s markerless 3D movement assessment captures a client’s body in motion – no markers, sensors, or wearables required. In seconds, the technology analyzes range of motion, symmetry, and movement quality to provide deeper insights into each client’s mobility needs.
Each initial assessment helps establish a personalized stretching plan, with movement data informing AI-supported programming that therapists use to customize sessions, recommend at-home mobility work, and suggest recovery and mobility products aligned with individual goals.
“Assisted stretching has always come down to what a good stretch therapist can see and feel,” said Verdine Baker, Founder of iFlex Stretch Studios. “Kinotek gives our therapists a second set of eyes. It shows them things the human eye may miss and gives clients a clear way to see their progress session over session.”
The rollout follows a period of steady growth for iFlex, which has expanded across Arizona, Texas, Florida, California, Georgia, New Mexico, and Virginia under Sequel Brands while continuing to add franchise territories nationwide. Adding Kinotek across the network builds on the brand’s commitment to a more technology-driven studio experience, following the introduction of AI-supported client communication tools earlier this year.
“Movement health is one of the clearest predictors of how well and how independently people live as they age, and until recently there was no fast, practical way to measure it,” said Dr. Marty Miller, Chief Movement Officer at Kinotek. “iFlex is putting an objective measurement in front of every client and pairing it with therapists trained to act on it. Data plus skilled hands is what actually changes outcomes.”
For clients, Kinotek establishes a baseline at the first visit and enables progress tracking over time through easy-to-understand scored movement reports. The technology transforms mobility improvements into measurable insights, helping clients visualize progress beyond simply feeling better.
The technology is now available at participating iFlex locations, with additional studios rolling out Kinotek in the coming months.
To learn more about iFlex Stretch Studios, book a session, or inquire about franchise ownership, visit www.iflexstretchstudios.com or follow @iFlexStretchStudios on social media.
About iFlex Stretch Studios
iFlex Stretch Studios is a Sequel Brands company and a premier assisted stretching franchise offering personalized, therapist-led sessions designed to improve mobility, flexibility, and overall wellness. Founded in 2022 and acquired by Sequel Brands in 2025, iFlex has expanded from its first Arizona studio to locations across Texas, Florida, California, Georgia, New Mexico, and Virginia under the leadership of CEO Verdine Baker. Each guest begins with a personalized flexibility assessment, with ongoing progress tracking to support customized programming. iFlex is actively expanding franchise opportunities nationwide.
About Kinotek
Kinotek is a movement health company serving fitness, wellness, and medical professionals. Its markerless 3D platform measures a client’s movement in seconds, giving trainers, therapists, and clinicians an objective read on movement health – a leading indicator of longevity – and a way to track progress over time. For more information go to www.kinotek.com.
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SOURCE iFlex Stretch Studios
