LorenzoAyres.com gives readers a look at how the founder of America’s Outdoor Adventure Park finds, structures, and grows businesses
, /PRNewswire/ — Lorenzo Ayres, an entrepreneur, investor, business operator, and founder and CEO of America’s Outdoor Adventure Park, today announced the launch of LorenzoAyres.com. On the site, Ayres writes about business, investing, and the practical side of building companies.
Ayres’ writing draws on a career in financial services, enterprise software, real estate development consulting, and, most recently, the acquisition and repositioning of America’s Outdoor Adventure Park, an all-inclusive outdoor adventure resort. His approach to business is built around what he calls the “four moves” behind all of his work: find the deal, structure it, build the marketing and sales engine, and sell premium.
“Hospitality is where I am running that play right now,” Ayres said. “It is the arena. It is not the identity.”
What Readers Will Find on LorenzoAyres.com:
- Writing: Long-form analysis of companies, markets, and investment theses
- Book Reviews: Reviews of titles on business, finance, investing, and leadership
- Ventures: An overview of Ayres’ current businesses, including America’s Outdoor Adventure Park
- Newsletter: New pieces delivered to subscribers’ inboxes
“This site is where I’ll share how I evaluate businesses, what I’m reading, and what I’m learning as an investor and operator,” said Ayres. “My hope is that it’s useful to anyone who’s trying to build something, invest wisely, or simply think more clearly about business.”
Putting the Approach to Work
In 2025, Ayres acquired MidAmerica Outdoors, a shuttered off-road park in Jay, Oklahoma with no meaningful revenue and amenities in disrepair, and relaunched it as America’s Outdoor Adventure Park. The park generated $1.5 million in its first year under his ownership. After he repositioned it as an all-inclusive resort, revenue reached $6 million in 2026, and Ayres expects the operating business to finish the year above that figure. The park’s organic video content has drawn more than 250 million views, reached more than 100 million people, and built an audience of nearly 1 million followers across platforms.
The park is now in the middle of a $30 million build that includes 43 new A-frame cabins, horseback experiences, and a slate of guest classes. Ayres’ goal is to make it a terrestrial cruise: an all-inclusive destination where the experiences, not the waiting, fill the day.
To read Ayres’ insights or subscribe to his newsletter, visit LorenzoAyres.com.
About Lorenzo Ayres
Lorenzo Ayres is an entrepreneur, investor, and hands-on business operator. He is the founder and CEO of America’s Outdoor Adventure Park, an all-inclusive outdoor adventure resort in Jay, Oklahoma. Born in Naples, Italy, Ayres moved to the United States at age 11 and worked a series of entry-level jobs before starting in finance at a Long Island broker-dealer. He went on to earn his Series 7, 63, and 66 licenses and manage 401(k) clients at a major brokerage. After a stint in enterprise SaaS, he spent four years advising real estate developers on land negotiation, construction, and capital raising, including through EB-5 and Opportunity Zone structures. He holds a master’s degree in finance from the University of Utah. Learn more at LorenzoAyres.com.
SOURCE Lorenzo Ayres
