EMG Launches Maven: A Streaming Analytics Platform Built for Automotive Dealerships Providing an Average 21.8% Lift in Market Share

, /PRNewswire/ — EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the launch of Maven, a streaming analytics platform purpose-built for automotive dealerships. After months in beta with select partners, Maven is now available to all current EMG clients running Tier 3 campaigns, beginning with its first live interface: the Insights Dashboard.

EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the launch of Maven, a streaming analytics platform purpose-built for automotive dealerships.

The Insights Dashboard gives dealerships a pulse on their streaming Campaign Health and how well they’re performing in their specific local market.

Backed by eight years of data across thousands of campaigns from more than 1,400 dealerships—resulting in over 75 million conversion data points—Maven stands as the most robust and trustworthy streaming analytics platform available. It translates complex data into dealership-ready intelligence, making it easier for dealerships to see what’s working, what isn’t, and what to do next.

Maven’s Insights Dashboard gives dealerships a level of clarity that’s been missing in automotive streaming. While most reports stop at DMA trends and focus on superficial metrics, Maven zeroes in on a dealership’s unique selling footprint, delivering hyper-local market share analysis, competitor activity, and OEM brand movement. It doesn’t stop at showing what’s happening; Maven interprets the data and guides dealerships on how to use streaming advertising to outperform competitors and grow market share, turning insight into action.

“Dealers and OEMs are focused on market share growth, but until now, there hasn’t been a measurement system precise enough to give dealers the insights they need to evaluate local marketing efforts effectively,” said Brian Singleton, Founder and CEO of EMG. “Maven changes that. With the ability to measure market share with the fidelity required to be relevant for any dealership in any market, Maven transforms the conversation around performance outcomes.”

What’s Inside Maven’s Insights Dashboard
The Insights Dashboard gives dealerships a pulse on their streaming Campaign Health and how well they’re performing in their specific local market. When Campaign Health scores are strong, Maven projects an average 21.8% lift in market share—offering not just analysis, but clear motivation to act.

Market & Media Performance: Gain deep insights into local market share, competitor activity, and the campaign’s attributed website visits, dealership walk-ins, and soon, sales.
Audience Reach: Discover how you engaged your audience along their path to vehicle purchase.
Inventory Placements: See how you effectively reached automotive shoppers across streaming platforms and operating systems.
Optimization Guidance: Receive actionable recommendations for performance improvement, complete with market share projections for each optimization strategy.

A Win-Win for Agencies
Maven also gives agencies a powerful edge: by improving campaign health for their dealer clients, they reduce churn, increase their lifetime value (LTV), and win more business through proven success.

“Maven is a win for everyone. Dealers get market share growth and proof it’s working. We become trusted partners with stronger retention and higher LTV. And EMG provides the data, strategy, and credibility behind it all,” said Nick Pascali of MiaVita Solutions.

Now Available to EMG Clients
The Insights Dashboard marks the first of several interfaces rolling out as part of the Maven platform. Only EMG clients currently running Tier 3 streaming campaigns will have access. Additional capabilities are slated for release throughout 2025. The Strategy Engine, launching later this year for all dealerships and marketers, transforms campaign data into actionable growth plans with media mix recommendations, real-time market share projections, and targeted investment strategies to maximize streaming ROI.

“We’ve worked with many marketing partners over the years, but what MiaVita Solutions brought, in partnership with EMG, truly stood out,” said Jarrett Hynes, General Manager of Madison Honda in Madison, New Jersey. “Since launching our CTV campaigns with Nick Pascali and MiaVita, we jumped from 10th to 8th in our regional rankings and grew our Honda market share to 40% in our designated zip codes—up from the mid-30s where we’ve typically hovered. These were long-standing goals we had struggled to reach. With Maven, we’re excited to keep that momentum going and invest with confidence, knowing what’s working and why.”

For more information on Maven and to schedule a demo, visit https://evolutionmediagroup.com/maven/.

About EMG

EMG is the first and only streaming advertising company dedicated exclusively to automotive. Optimized from millions of attributed dealership conversion data points, EMG’s purpose-built technology and data-driven execution help dealerships connect with in-market buyers and achieve measurable market share growth.

Media Contact:
Laurie Halter
Charisma! Communications
[email protected]
503-816-2474

SOURCE EMG