EBIN New York Announces Allure Burns as the Face of EBIN

, /PRNewswire/ — EBIN New York, a leading beauty and haircare brand known for its performance-driven styling products, proudly announces its newest campaign: The Face of EBIN, featuring model, influencer, and creative force Allure Burns as the inaugural face of the brand.

Burns rose to national attention after winning “Fashion Moment,” a fashion-forward reality competition series aired on The CW Network. Produced by 1stKlassEntertainmentInc in collaboration with House of Talent PA and EBIN New York, the series spotlighted emerging tastemakers across beauty, fashion, and culture. With her striking presence, relatable charm, and unapologetic authenticity, Allure became a standout—not only on the show but as a rising voice in the beauty space.

As the Face of EBIN, Allure will be featured in a cross-platform campaign that highlights the brand’s top-performing products, including the Wonder Lace Bond, 24-Hour Edge Tamer, and more. Consumers can expect engaging digital content, social storytelling, retail activations, and behind-the-scenes moments—all designed to inspire confidence and creativity.

“This campaign feels personal,” said Seun Bolodeoku, Senior Marketing Manager at EBIN New York. “I had the pleasure of attending the launch event, and what struck me most wasn’t just Allure’s star power—it was how grounded she is. She carries herself with the kind of confidence that makes space for others. She’s not here to fit into a mold—she’s here to show up fully, and that energy aligns with everything we stand for at EBIN.”

Allure’s journey from emerging talent to becoming the face of a national brand reflects the essence of EBIN’s mission—to celebrate bold self-expression and give voice to the beauty consumer who doesn’t wait for permission to be seen. Through this campaign, EBIN New York continues to champion visibility, authenticity, and representation in the beauty and haircare space.

Creative Credits

Photography: Darnell Canty, Sharif Fennell

Makeup: Cionnee Victoria

To learn more, visit www.ebinnewyork.com or follow @ebin_newyork on Instagram and TikTok.

Media Contact
House of Talent PA – [email protected]
1stKlassEntertainment – [email protected]

SOURCE EBIN New York