Purple Crayon Names Andrea Ocampo Partner/EVP of Brand Transformation Amid Strategic Growth Push

New role signals the company’s commitment to deeper client impact and cross-sector brand transformation.

, /PRNewswire/ — Purple Crayon, a bold and culture-first creative company is proud to announce the appointment of Andrea Ocampo as Partner/EVP of Brand Transformation. An experienced TEDx speaker, AI consultant, and media strategist, Ocampo brings a dynamic blend of creative leadership and industry acumen to this new executive role.

With over 20 years of experience spanning sports, entertainment, broadcasting, and brand storytelling, Andrea has built a reputation as an expert connector and is a digital change-maker. Ocampo has worked with Fortune 500 brands, pro sports teams, and high-growth startups to shape brand identities that inspire action and cultural relevance. Her consulting work in artificial intelligence helps companies implement smarter systems and automation—without losing the human touch.

As Partner/EVP of Brand Transformation, Andrea will lead the evolution of client brands from the inside out—reimagining how they show up and stand apart,” said Jeff McClelland, Founder and CEO of Purple Crayon. “Her ability to blend strategy, and use of AI, storytelling, and soul aligns perfectly with our mission to create brands that break through the noise and make their mark. I needed a partner who shared common values for not only our clients but more importantly we passionately believe in culture/people first.”

Ocampo’s role will focus on driving transformational growth for clients through strategic brand development, digital expertise, AI, and purpose-driven storytelling. She will also spearhead talent collaborations and cross-industry partnerships that expand Purple Crayon’s reach across lifestyle, media, and medical sectors. This incoming partnership also signals Purple Crayon’s commitment to a growing South Florida presence.

“Purple Crayon is more than a group of marketing experts — it’s a creative movement,” said Ocampo. “It’s so exciting to join a team that’s committed to helping propel brands forward through sustainable strategy and creative efforts.”

This strategic hire marks a bold step in Purple Crayon’s evolution as a next-generation company shaping the future of brand culture and connection.

About Purple Crayon

Purple Crayon is a culture-driven creative company helping brands color outside the lines. Rooted in strategy, storytelling, and disruptive thinking, the firm builds brands that are human, bold, and built to last. To learn more, visit www.purplecrayonbrand.com.

SOURCE Purple Crayon Brand