New AI-powered storybook experience that teaches kids to read analog clocks brings time literacy back to families
, /PRNewswire/ — Timex®, a pioneer in the watchmaking industry, today announced the launch of Timex Tales, an interactive storytelling experience using Google Gemini, designed to help parents and teachers guide children in learning how to read a traditional analog clock. In a world where many children rely on digital devices to tell time, Timex is bringing back the magic of analog, one story at a time.
Timex Tales blends imaginative storytelling with hands-on learning tools to make time-telling engaging, accessible, and fun for children ages 5–10. According to a recent survey commissioned by Timex, 2 in 5 children ages 6-9 years old struggle to confidently read an analog clock, underscoring a growing gap in foundational time literacy skills.
Timex Tales addresses that gap by teaching children how to:
- Understand the hour and minute hands and confidently read the time
- Differentiate between AM and PM
- Connect time concepts to daily rhythms of morning, afternoon, and evening
Through personalized adventures, generated by Nano Banana, children step into stories alongside a cast of playful characters including a tiger, dolphin, penguin, dog, and axolotl, each guiding them through the moments of a day as time unfolds across imaginative worlds like castles, cities, and outer space. Each experience concludes with a downloadable Analog Adventure Toolkit, including printable wristwatches and clocks with interactive hands that allow families to continue practicing telling time together.
“As digital screens increasingly shape how children experience time, Timex Tales is our way of bringing the analog life back into everyday moments,” said Shari Fabiani, Chief Marketing Officer, Timex Group. “By blending whimsical storytelling, hands-on learning, and purposeful technology, we’re helping families and classrooms make learning to tell time both accessible and joyful.”
Powered by Gemini and built on Google Cloud Run, Timex Tales leverages a scalable, high-performance infrastructure to deliver seamless, real-time personalization based on family input. The technology allows each child to become the hero of their own time-learning adventure, while maintaining a safe, family-focused experience.
“We’re thrilled to collaborate with Timex on an experience that shows how generative AI can support family learning in a safe, intuitive, and meaningful way,” said Paul Tepfenhart, Director, Global Retail Strategy & Solutions, Google Cloud. “With Google Gemini, Timex Tales helps children build an essential life skill and is a powerful example of how technology can strengthen, not replace, even the most analog traditions.”
Timex Tales reimagines how families connect with time, offering a memorable and modern way for the next generation to build lasting confidence with analog time-telling.
Timex Tales is available now at timextales.timex.com.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Shelton, Connecticut, with multiple operating units and more than 2,500 employees worldwide. As one of the largest watchmakers in the world, Timex Group companies produce watches under a number of world-class brands, including Timex, Timex Atelier, adidas, Aston Martin, Daniel Wellington, Ferragamo, Furla, Gc, Guess, Nautica, Philipp Plein, Plein Sport, rag & bone, and Versace.
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SOURCE Timex
