A mid-sized enterprise with around 1,000 employees could lose an estimated $10.9 million annually due to poor digital adoption according to a new report from enterprise tech platform WhatFix.
The findings are based on a global survey of 335 senior decision-makers (director level and above) across North America, Europe, APAC, and India by Forrester Consulting. They show that while 76 percent of leaders prioritize AI adoption, only 27 percent view digital adoption as a critical enabler.
The report also reveals that workers can spend hundreds of hours navigating poorly adopted or complex digital environments.
Using a Digital Adoption Platform (DAP) is shown to pay dividends though. Proficient organizations are significantly outperforming emergent peers on key metrics, including improved user experience (53 percent vs. 28 percent) and ROI maximization (56 percent vs. 28 percent). Modern DAPs are emerging as the orchestrator of AI execution, embedding governance, workflow intelligence and real-time contextual guidance directly into enterprise workflows to ensure measurable outcomes at scale.
“Enterprises are buying and building AI faster than ever, but adoption is not keeping pace,” says Khadim Batti, co-founder and CEO of Whatfix. “The real challenge is operationalizing intelligence inside real workflows with governance and measurable outcomes. Digital adoption maturity is no longer optional, it has become the difference between AI ambition and AI outcomes.”
You can get the full study, which also includes a Forrester-defined framework for organizations to evaluate their digital adoption maturity, from the WhatFix site.
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